Before you can begin performing niche market research, you must understand exactly what it is. To sum it up quickly, it is research focused on a specific audience of people within a certain market. The purpose is to discover if the topic of interest you are pursuing will be a lucrative business opportunity for you or not. Read on to find out more!
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Niche Market Research – The Profitability of Keywords Posted By : Troy Truman
Affiliates/Publishers interested in benchmarking their business against thousands of other affiliate companies should complete the survey for a free copy of the results.
Marketing Research Company, AffiliateBenchmarks, Has Begun Gathering Benchmark Data From Online Affiliates That Will Be Used To Produce Their Second Annual Affiliate Marketing Research Report.
AffiliateBenchmarks, a research division of outsourced affiliate management agency NETexponent, has released an affiliate marketing survey to be completed by affiliates and website publishers by July 31st 2009. The survey results will gather best practices for several aspects of affiliate marketing, including how best to communicate with affiliates, what advertisers can do to optimize affiliate relationships, what tools and information affiliates crave, and what challenges they face. Results will be analyzed and used to identify marketing trends and projected changes. Affiliates who complete the survey will receive a free copy of the results and others will have the option to buy a copy once released.
AffiliateBenchmarks produced their first study in 2008 and the research report was met with an extremely positive response from the online marketing community. The positive response from last years research report and continued need for industry benchmarks prompted AffiliateBenchmarks to produce the 2009 survey. This year the AffiliateBenchmarks survey has been significantly expanded and improved based on the knowledge and feedback from the industry leaders. The 2009 survey includes a wide range of questions about topics such as affiliates’ experiences with different types of ad performance, site visitor demographics, technology and communication preferences, motivations for joining an affiliate program, experiences with emerging technology, and more.
“We were very proud of last years effort and the industry’s response but knew we had room for improvement,” said Peter Figueredo, CEO & Co-Founder of NETexponent. “This year survey is not only bigger and better but it also has the support of major affiliate networks like Commission Junction, Google Affiliate Network, LinkShare, PepperJam, Shareasale, and Media Trust. Thanks to the support of these major networks we have been able to optimize our study and significantly increase the number of respondents.”
If you are an affiliate/publisher and are interested in benchmarking your success by completing this survey, we will send you a copy of the results. Your time and input is greatly appreciated. Be sure to complete the survey before July 31, 2009. Affiliate Benchmarks respects the privacy of affiliates and only aggregate information will be shared.
AffiliateBenchmarks designs and executes affiliate marketing research with the purpose of increasing industry education and providing useful data and statistics to the affiliate community. We focus on the benefit of the affiliate marketing industry as a whole, and strive to provide reliable information that is interesting and useful to a wide range of people involved with affiliate marketing. Follow us on Twitter @AffBenchmarks.
More here:
Free Affiliate Marketing Research Report
From building data centers in different parts of the world to designing highly efficient user interfaces, we at Google always strive to make our services faster. We focus on speed as a key requirement in product and infrastructure development, because our research indicates that people prefer faster, more responsive apps. Over the years, through continuous experimentation, we’ve identified some performance best practices that we’d like to share with the web community on code.google.com/speed, a new site for web developers, with tutorials, tips and performance tools.
We are excited to discuss what we’ve learned about web performance with the Internet community. However, to optimize the speed of web applications and make browsing the web as fast as turning the pages of a magazine, we need to work together as a community, to tackle some larger challenges that keep the web slow and prevent it from delivering its full potential:
To find out what Googlers think about making the web faster, see the video below. If you have ideas on how to speed up the web, please share them with the rest of the community. Let’s all work together to make the web faster!
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Let’s make the web faster
Okay, here is a quick one with a long quote of Jessica Luthi from AffiliateProgramAdvice.com before I am heading off for Las Vegas to Affiliate Summit 2009 West. The quote summarizes everything pretty nicely. I could not have it said better myself. I filled out the survey a couple minutes ago and suggest that other affiliate marketers will do the same.
Shawn Collin’s AffStat reports provide interesting insights into the affiliate marketing space from an advertiser’s perspective.
Peter Figueredo from NETexponent released last November their first AffiliateBenchmark research report, which already provided some interesting insights into the affiliate marketing space.
I was yelling two years ago in January 2007 “Where is the Affiliate Benchmark Guide 2006“. Now I am hoping to get what I was asking for back then. The survey only takes a few minutes and you will get a free copy of the results, two more reasons why you should do it.
AffiliateProgramAdvice.com and E-Consultancy.com both companies are independent and impartial and trusted.
Last year e-consultancy.com (largest independent UK Data Research company) and in association with AffiliateProgramadvice.com made UK Affiliate Marketing History by producing the first ever UK Affiliate Census which can be downloaded here http://econsultancy.com/reports/uk-affiliate-census-report .
The UK Census came about due to the lack of transparency for Advertiser and Affiliate Networks in terms of who are “affiliates” Very little is known about the very people who contribute billions to our online economy. Affiliates/publishers also have little or no information about each other in terms of what is the average revenue an affiliate makes, what do affiliates see as a threat to the industry, what is the best method of promoting a merchant/Advertiser, how many networks does an affiliate belong to?.
This year it’s now time to turn our attention to the USA too. This census will be a first for the USA so a bit of USA Affiliate Marketing history is in the making, all too exciting and for the UK we already have historical data so we can now plot changes/trends. We intend to do a US an UK comparison too, is the US any different to the UK? Does the UK do it better? (cheeky grin)
We believe this Affiliate Census will be the biggest piece of research in understanding “who are the affiliates and what do they do and how do they do it”? But… we cant do this without the entire industry getting behind this and pushing this out so here is what we need for you to do.
For Affiliates
The survey is for affiliates and takes less then ten minutes to complete by way of thanks to all those who complete the survey, we will send you the results, there is an option at the end for you to add your email address for when the report is published, this is optional. Please be aware this survey is 100% confidential, we do not ask for any personal information and the questions are fairly generic, by all means walk through it first.We have a US survey (aimed at US Affiliates) can be seen here http://bit.ly/VG5N
We have a UK survey (aimed at UK affiliates) can be seen here http://bit.ly/pNPQ
So if you are a US affiliate please follow the US link and if you are a UK affiliate please follow the UK link.
For affiliates who are neither UK or US, you can still participate, example if I live in Germany but promote UK Advertisers, you would follow the UK survey link.
Cut off is 27th January 2009
Thank you so much in advance and if I could be a little pushy, when you have completed the survey, pass this on to anyone you think would be interested. You rock!
For Agencies
Please grab any information from the above and just email anyone you think would be interested in this as you will want to see the published results too.For Affiliate Networks
You know you want to see the published results and if you email your entire network of afiliates by way of thanks, drop me your logo jessica at affiliateprogramadvice.com and we will add this to the published report with a link to your network.For Merchants/Advertisers
We know you will want to see the results of this survey, so any direct partnerships you have in place with any one in the affiliate marketing industry, please point them to the survey.
See you in Vegas!
Carsten
Original post:
Affiliate Marketing Census Report 2009 – Your Help is Needed!
It has been way way too long since I have posted to Revenews and it feels great to be back.
Those of you in the affiliate marketing community will agree that research data on our industry is scarce. There are a few good sources for affiliate data such as:
However, most of these studies are from the advertiser/merchant perspective, not the affiliate/publisher. This is the reason that NETexponent has decided to launch our own affiliate marketing research study. We recently sent an email to a select group of affiliates in our proprietary database asking for their input. These few thousand affiliates/publishers have the chance to provide their feedback in exchange for a copy of the survey results.
I would like to also invite readers of this blog, who are affiliates/publishers, to fill out this short (26 question) survey and provide us with your thoughts. In exchange for a few minutes of your time we will send you a copy of the survey results.
The goal of our survey is to give the affiliate community a clearer understanding of:
NOTE TO AFFILIATES: NETexponent respects the privacy of affiliates and only aggregate information will be shared. If you are not familiar with us then please read what other affiliates have to say.
I greatly appreciate your time and input…and so will the rest of the affiliate community!
Thanks for listening
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Affiliate Marketing Research (Coming Soon)
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