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When it comes to revenue, some statements are not only worth thinking about, but are worth re-reading several times. The first quote came a few days ago from Eric Schmidt, CEO of Google, who said,

“Trust me that revenue is large enough to pay for all of the Android activities and a whole bunch more.”

That “whole bunch more” should lead readers to take a closer look at the mobile ad market. Of the four largest smart phone OS providers: RIM (Blackberry), Google, Apple, and Nokia, Blackberry appears to be the only one without a clear profit plan in mobile advertising. It’s no surprise then that Blackberry is looking to buy their way in, as reported in the Wall Street Journal here.

It’s old news that Google paid $750 million to acquire AdMob and that Apple scooped up Quattro Wireless Mobile for $275M. But few know that Nokia launched its own mobile network back in 2008. Although Nokia may be in the game it has not had the same smartphone success in the United States, the hottest mobile advertising market.

AdMob, acquired by Google, is currently the largest mobile ad network, estimated by International Data Corporation (IDC) to control 21 percent of the market, with Millennial Media, the apparent target of Blackberry mobile ad growth plans at 12 percent. Yahoo and Microsoft are in the game, but trail at 10 percent and 8 percent respectively.  AOL, which bought former market leader Third Screen Media in 2007, is no longer a factor.

If there is any trend, it’s that mobile advertising is less of a web portal game, and more of a mobile OS game.

One key reason that mobile OS providers are more relevant in this market is that they can change the economics of the carrier phone relationships. What if, instead of carriers paying a subsidy for phones on their networks, the carriers were paid, not once, but over and over again for the life of that phone on their network? Wouldn’t that be more attractive? That’s exactly how Google has changed the game - by sharing revenue with carriers.

This could be lucrative for carriers and could easily influence device selection and promotion. Who has the most to lose, is Nokia and RIM as they dominate smart phone unit sales, but Nokia already owns an ad network, they just have to execute. Blackberry, then, better get its act together, and soon. Not only do they risk missing out in revenue, but their distribution channel with the carriers could be negatively impacted.

To put the opportunity into perspective, I’ll close with the second quote made on CNBC’s Mad Money, where in 2008 Google CEO Eric Schmidt said that,

“Mobile computing alone will bring in more money than the company’s desktop business.”

If he meant what he was saying, Schmidt sees mobile advertising as larger than the approximately $6 billion a quarter that Google currently earns from web-based advertising. Now that’s a quote worth thinking about.


Excerpted from:
Mobile Ads: Fad Or The Next Big Revenue Opportunity?

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Hey there Plus Size Fashion Affiliates! Hope you’re enjoying all the sunshine out there. Now that we’ve done our spring cleaning, put away all our winter fashions and rewarded ourselves with some brand new spring favorites, we’re bound to feel pretty darn good about being so accomplished! Now it’s time to shift our focus onto making others feel good too!

“What?!” you say? “I’m not quite finished patting myself on the back for all the hard work I’ve been doing (and all the new cute clothes I’ve been wearing)!” Well affiliate friends, would you believe us if we said YOU CAN DO BOTH?! Our plus size affiliate merchant Fashion To Figure is stirring up some VERY charitable initiatives that coincidently can end up in your wardrobes.

Shop Fashion To Figure

Fashion To Figure is expanding their community, opening a brand new store in the Bronx, NY on May 1st! In celebration of the new store opening Fashion To Figure will be teaming up with VH1’s Save The Music Foundation by donating 10% of all sales made that day. So if you or your readers are lucky enough to run down to the Fashion To Figure store’s opening on May 1st and manage to score yourself some cute new duds, you’ll be helping to allow kids all over America gain access to musical instructions.

Finally, a way in which shopping becomes the gift that keeps on giving! How often do we get an opportunity in which rewarding ourselves, we reward others?

So how do we drum up our readers’ attention to this worthy (and fashionable) cause? How about talking about any volunteer work you’ve done. Or we could talk about our favorite charity and why they mean so much to us.

Don’t forget, you can always tell readers about any Fashion To Figure experiences you, or any of your fashionable friends, have had. They’re always getting requests from consumers to open up new stores, so your NY readers are going to be over the moon when they hear about the new shop!

And for those of you already promoting within the program, have you taken advantage of those coupon codes? Your readers can take advantage of 15% off on orders of $40 or more, or free shipping on orders of $65 or more. But hurry up, because those one time only offers are only available until May 31st. You can login to grab the coupon codes!

You can find out more about Fashion To Figure promotions and sign up to the program by visiting Share Results.

Related posts:

  1. Spring Fashion Warms Up with the Re-launch of Fashion to Figure Affiliate Program
  2. Plus Size Women’s Fashion Merchant Addition Elle/Penningtons/MXM Launches in Share Results
  3. New Bras, New Banners, New Sales!

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Boogie Down In The Bronx With New Fashion To Figure Store Opening

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Hi there Plus Size fashion affiliates! If you’re like us, you’re probably out there enjoying the nice warm spring weather instead of being tied up to the computer. After all, we have to take advantage of those nice warm and sunny days while we can! And along with increasing our daily amounts of Vitamin D, we’ll be shedding those layers to let our pasty limbs see the light of day. But we’d like to know – have you bought any new underwear lately?

Addition Elle Lingerie

It seems like a bit of a personal question, but bear with us for a minute while we explain! We’ve already put our winter clothes into storage and pulled out our warm weather skirts and tank-tops, right? So now that we’re sporting some slightly skimpier duds, why not assess what we’ve got going on under there.

Is your spring fashion highlighting more VPL than va-va-voom? How bout those pesky bra straps that keeping coming out? Well what better time to talk to your readers about underwear than now! Maybe you’d like to engage them by asking them about their favorite strapless bra. Or perhaps you can start the conversation by asking them on where they stand on the thong vs. boy-briefs debate. But either way, we’ve got a slew of new lingerie banners to help you promote!

Both Addition Elle and Penningtons have new lingerie creative available for promotion. With two different brands offering banners of different sizes, there’s no excuse not to promote! And let’s not forget that 1Plus is still offering 10% off all online orders until the end of April! So you guys had better hop to it, before the promotion ends and we’re left with those weird tan lines from unflattering bra straps –yikes!

Want to join in on the action and help promote the 1Plus brands and their fabulous lingerie? Join the 1Plus affiliate program by signing up to Share Results.

Want to grab those snazzy new lingerie banners? Login to the Affiliate login page.

Related posts:

  1. Spring Fashion, Spring Banners
  2. New Plus-Size Collection Has The Potential To Create Plus-Sized Sales
  3. Cash Bonuses for all 1Plus affiliates

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New Bras, New Banners, New Sales!

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Here at Share results, we’re excited to announce the new designer collaborations between Canadian designer Jessica Biffi and plus-sized fashion brands Addition Elle, MXM and Penningtons that is set to launch throughout stores on April 1st. And while the Canadian designer will be visiting stores to promote her collection in stores throughout Canada, the Canadian cutie has got big potential to help boost affiliate sales and traffic, and here’s why.

3 Brands 1 Easy Check-Out

Here in the blog world, affiliates and bloggers alike talk about designer collaborations a lot. The good, the bad and the overpriced. This makes a lot of people excited, no matter what side of the fence they sit on:  as consumers, we sure love snapping up those trendy high fashion pieces at wallet friendly prices. As bloggers, we love trying on some of the stuff and being some of the first people to critique it. And as readers, we’re able to read about the experience and decide for ourselves whether to take the plunge. But we think Biffi’s new creative endeavors have a lot more to offer besides content for a blog post.

For all you who aren’t familiar with Jessica Biffi, she’s the Canadian designer who stole our hearts in Season Two of Project Runway Canada. And while Biffi didn’t walk away with the prize (her colleague Sunny Fong won the honor), she’s quickly becoming a rising star in the Canadian fashion design world and generating a lot of buzz. This young woman is not only highly talented, but she’s also proving to be very intelligent by creating designer appeal to various different markets early on in her career.  In addition to designing for her regular collection, Miss Biffi is presently honoring her fans with not one, but TWO designer collaborations- stretching her design skills to two very different plus sized fashion brands. The first collection, Jessica Biffi for Addition Elle is being launched April 1st in select Addition Elle stores, following a show at Toronto’s LG Fashion Week.

Her “Bold For Biffi” collection for MXM is also launching on the same day, and will be showcased in 40 Pennington’s stores across Canada. And just before readers begin cursing us for the lack of stores available in the US, we’ll have you know  that both collections will also be sold online (we also know that for the month of April, Addition Elle and Pennington’s will be offering free shipping to both Canada and the US -so affiliates may want to mention these points to their traffic because the collection, and promo, won’t last long).

Now, we’ve been skeptical of designer collaborations in the past. It’s one thing for a collaborator to have great style  and eye for detail, but what do they know about clothing the masses? Personally, we feel that Miss Biffi has all  the raw ingredients to earn rave reviews for her designer collaboration both in-store and online. If anyone has any doubts  regarding the merchandise, it’s worthwhile to note that Biffi has firsthand experience with the fashion needs of plus-sized women. In fact, her first job out of university was working as a visual merchandiser for Addition Elle. “For me that’s one of the best things about this amazing partnership with between Jessica Biffi and Addition Elle and MXM -I know the customer and get to dress her in a different way now.”

We’re looking forward to seeing the collection for ourselves, and reading about your own experiences with both collections.

For more information about joining the Addition Elle, MXM or Pennington’s affiliate program, click here.

To check out the Jessica Biffi for Addition Elle collection, go here.

To see the Bold for Biffi collection at MXM, go here.

Related posts:

  1. Spring Fashion, Spring Banners
  2. Plus Size Women’s Fashion Merchant Addition Elle/Penningtons/MXM Launches in Share Results
  3. November Hot Coupon Deals from Share Results

See more here:
New Plus-Size Collection Has The Potential To Create Plus-Sized Sales

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With so many affiliate programs available to choose from, it has become increasingly difficult to decide on one that is going to be best for you and your needs. There are several factors that make up a good affiliate program and one of them is transparency in tracking and reporting. This is just part of the message that we will be bringing with us to the Affiliate Summit in Las Vegas, which is being held from January 17-19, 2010.

In our last post on transparency, we explored the tools that Share Results provides to merchants and affiliates to expedite processes that lead to enhanced transparency. And in this post, we’re going to explore the processes whereby this is accomplished.

To keep track of creative, our software uses a simple pixel tracking system. Affiliate links contain two variables that track the traffic and transaction – their unique affiliate site ID, and the creative ID. When a visitor clicks on the affiliate link, a cookie is dropped on their computer, containing these two variables. Then, when the visitor completes a sale, an additional tracking pixel is fired on the merchant’s site, and the details of the sale, along with the affiliate’s site ID are automatically uploaded to the system reports.

And in the end, merchants and affiliates end up with a report that breaks the user interaction down from impression to eventual sale. Each side of the equation is able to see the results, creating a partnership of transparency between merchants and affiliates.

If visitors are not converting into sales or leads, then that is also tracked by the Share Results system. For example, if visitors are seeing the creative and then clicking on it, but are not purchasing the item, something is going wrong in the sales process. This information may encourage the merchant to revisit their sales funnel and landing pages, or look at the price of the item they are offering.

On the other hand, it may be that the affiliate is misrepresenting the saleable item, which causes people to lose interest once they come to the sales page. With the transparency on the sale journey, created in our system, merchants and affiliates can work together to achieve a solution to the situation.

To learn more about how our software works for you and can help you generate higher sales revenues, come and visit us at booth #413 at the Las Vegas Affiliate Summit, January 18th & 19th . We’re there to answer your questions about transparency in affiliate reporting as well as our affiliate management team that helps to facilitate this process.

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sale-shopping-bags_fullIt’s that time of year again. The time to eat, drink and be merry – or overeat, drink a little too much and pass out during football. Whatever your Thanksgiving weekend brings you, it won’t be complete without some shopping!

With Black Friday and Cyber Monday this holiday weekend, this is the prime time for amazing deals and timely gift shopping. Almost all merchants are running fantastic deals this weekend and this means we benefit from huge savings!

Been waiting all year to buy a new LCD TV? Me too, which is why this weekend I’m going to take care of that and take advantage of the savings.

To get a head start on what’s being offered, you can check our Special Holiday Edition of the Hot Deals Affiliate Newsletter, which showcases the best deals from our merchants. This includes both Black Friday and Cyber Monday discounts for your visitors, as well as performance bonuses and coupon codes valid right through till New Year’s Eve. Furthermore, if you are an affiliate looking to maximize your sales during this busy spending period, you can read about the trends of the New Holiday Consumer on our Share Results Affiliate Blog.

There’s lots to be had out there, so be sure to look out for great deals and get your shopping done early this year.

Good luck!

The rest is here:
Black Friday Kicks off Holiday Shopping

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Because affiliates and etailers are more focused on conversions than anything else, they often wonder whether social media has any real value. Well, a recent study conducted by Sage Software and AMI-Partners shows that more than 260,000 small businesses in the US and Canada are using social media in some form, but sales/conversions didn’t at all figure into the top 7 social media priorities.

emarketersocialRather, the most common uses were for customer engagement and networking. And even advertising/promotion came in 4th, with only 33 percent of businesses doing so on social networks.

This, of course, doesn’t mean that social media isn’t valuable for driving sales/conversions. Much to the contrary, social media is exceptionally useful for building trust within a given market demographic. And that trust, in turn, can not only help you gain added customers, but actually retain them. After all, when a consumer feels like they have a relationship with your or your brand, they are that much more likely to become a loyal customer.

This was the impetus behind our CEO’s suggestion that affiliates use Twitter to build brand trust, as well as why Chris Brogan emphasizes that communities are best used for building trust-based relationships, and by trying to just “sell to them,” you’re very likely to shoot yourself (and your bottom line) in the foot.

But this doesn’t mean that social media is only good for “hanging out with your customers.” Rather, Website Magazine illustrates, different social networks have very specific demographics.

Male/Female ratio Over 18 years-old With Kids 0-17 Household Income $60K +
Facebook 54% Female 71% 48% 59%
MySpace 57% Female 69% 56% 51%
Twitter 55% Female 97% 39% 50%
YouTube 50% Female 78% 43% 54%

Digg

37% Female 89% 33%

43%

So by determining where your target market is most active and engaging them there, you can build your brand reputation in a way that actually converts. It’s important to bear in mind, though, that like all solid business initiatives, social media is no get-rich-quick-scheme. Rather, it’s about building brand, reputation and trust.

Using Social Media to Drive Sales

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With the current economic situation and the all the gloomy talk about an impending recession, I was delighted to read some very positive news this week about the projections for online sales this holiday season.

In a recent study by eMarketer.com, their experts forecast roughly 10% growth in online sales over the 2008 holiday season, for a total of over $32 billion. If this prediction comes true, it will be the first year that online sales outpace and outperform traditional offline sales which is very exciting news for affiliate marketers and other types of online entrepreneurs. To the right is a breakdown of how they predict the numbers will fall.

This projected growth is directly related to the economy’s recent troubles, as shoppers turn to online stores to find better deals, deeper discounts, and save money on the gas that would be otherwise used going to and from shopping malls.

Now this does not mean that affiliates should sit back and let the traffic just roll in. ) Maranda wrote an excellent piece, Making a Profit During an Online Recession which offers some great tips on strategies that can help you capitalize on the current market. Coupon sites, free shipping offers and other savings angles are the way to go!

Go here to see the original:
Positive Outlook for Online Holiday Sales

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Establishing maximum value for your price is never easy. In today’s volatile economy, it’s even more of a challenge. For most companies, costs are increasing, yet the ability to pass them along to the customer is fraught with numerous roadblocks.

The customer’s response to a price increase is rarely positive, with the usual line of objections that go along with it. In addition, there are the concerns that a competitor’s price may undercut yours or that the customer may choose to go down a different path instead of buying from you at all.

As big as these issues are, they pale in comparison to the number one roadblock to maximizing your price point: the confidence of the salesperson. The main reason why companies do not capitalize on their potential revenue is because their salespeople do not have the confidence to ask for and receive the highest price point.

If a salesperson is secure in what they are selling and in knowing how the customer will benefit from their products/services, then they will be confident in asking for and getting the desired price point. The problem is that many times the salesperson lacks confidence in at least one of these areas, resulting in their inability to make their sales quota.

To rectify this problem, it’s important to examine how the salesperson first developed a lack of confidence in their ability to maximize their price points. Generally, it stems from a sale they perceived to be lost because their price had been too high. On the surface, their assumption probably appeared to be correct. However, in reality, it just seemed that way because the right price-value relationship had not been established. If the salesperson had executed a proper sales strategy that allowed both himself and the customer to see the product’s/service’s true value, this could have been avoided.

It needs to be communicated that in a B to B environment, the benefits are to both the buyer and the business they’re buying it for. In a B to C environment, the benefits are to both the buyer and to the person who will actually use the product or service. When the salesperson and the customer understand this, it can help erase the uncertainty that the price may pose. In general, new salespeople often lose the sale shortly after they’ve stated their price. Thus, it’s only natural for them to believe that the price was the determining factor. However, when digging below the surface, the price was not what prevented them from closing the deal. Rather, they lost the sale because they didn’t ask enough questions to fully establish the needs of the customer.

Top-performing salespeople ask questions that allow the customer to elaborate on their needs and then demonstrate their listening skills by asking appropriate open questions and probing deeper with great follow-up questions. They use the information that they learn to better explain how their product or service can be beneficial to the customer.

In my 25 plus years of selling, I’ve learned that the customer’s real needs, hurts, and wants don’t often surface until you’re demonstrated genuine interest in what their thoughts and goals are. Ironically, this means that you can throw out their initial comments, as it is rarely the need they are looking to fill.

In summary, today’s economy is full of opportunities for top performing salespeople to ask really good questions that get customers talking. This allows both the customer and the salesperson to see, feel, and understand what their true needs are. When the salesperson can experience this across multiple customers, they will begin to develop the assurance they need to be able to confidently convey the maximum price point their company expects them to receive.

Mark Hunter, “The Sales Hunter”, is a sales expert who speaks to thousands each year on how to increase their sales profitability. For more information, to receive a free weekly email sales tip or to read his Sales Motivation Blog, visit http://www.TheSalesHunter.com

Go here to read the rest:
Selling in a Soft Economy

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Here are 10 easy yet highly effective ways to set your online sales ablaze! These methods can be utilized by Affiliate Marketers, Internet marketers, and Clickbank Affiliates.

Excerpt from:
10 Easy and Creative Tips To Fire-Up Your Sales Posted By : Jennifer Forest

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A new study shows that over 300% of sales get lost because affiliates do not shrink their URLs. How much have you lost because of that? However much, most likely too much!

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Long Links Lose 300% Of Sales! Posted By : Konrad Braun

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Hi everyone!

iYogi.net has re-launched its affiliate program from a lead program to a sale program!

iYogi has a team of certified Microsoft technicians to help consumers and small businesses with their computer troubleshooting and sets the bar with a 93% customer satisfaction rating!

Not only will you earn a $17.50 CPA for every Sale of the iYogi Unlimited Annual Plan with their award winning services but you can take advantage of the special affiliate bonuses offer now until August 1, 2008!

Inauguration Promotional offer for the iYogi Sale Program:

• Refer 10+ Sales, earn a $25 bonus
• Refer 25+ Sales, earn a $50 bonus
• Refer 50+ Sales, earn a $100 bonus
• Refer 100+ Sales, earn a $150 bonus

If you are not yet an affiliate of iYogi, be sure to visit iYogi.net Affiliate Program sign-up page to find out more.

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iYogi Launches Sale Program in Share Results

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Cpc Secrets.

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New AdWords Book – Advanced AdWords Strategies andamp; Tactics.

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Cpc Secrets.

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Strategic Trading in Futures andamp; Fx Market.

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Make 100K In A Day.

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Our Cash Bonuses Have Gone Up to $600!
Bring in June Sales & Earn Sizzling Bonuses

Heat up your summertime sales and earn up to $600 in cash bonuses in our June Sizzling Sales Promotion. As a special summertime incentive for our valued Affiliates, we are raising the amount of our bonus cash prizes!

Simply sell 10 to 100+ discount dental plan from June 1st to June 30th, 2008 to earn your cash bonus. Everyone has a chance to win, so start bringing in sales today!

PLAN SALES CASH BONUS
10 – 24 $ 100
25 – 49 $ 200
50 – 99 $ 400
100+ $ 600

Start making sales in June and earn up to $600 in cash bonuses!

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DentalPlans.com’s Sizzling Summer Sales Bonus – Increased Bonuses!

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