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Twitter… I have to say, that I’m still in “what’s the fuss”, and “who cares if I woke up at 9:15 this morning and had 3 rashers of bacon, beans and two eggs (sunny side up) for breakfast”, then at 9:27 AM “had a shower a cup of coffee and cleaned my teeth”, though maybe I should break that down into multiple twitts, twerps, posts or what ever they are called to ensure no one thinks I did all three at the same time, maybe I did, I can’t remember, perhaps I need Twitter to help me remember what I did each day!

However it seems the rest of the world can’t get enough, and yes I admit, I do have an account, which gets update once every month when Google Chat says “Hey you haven’t posted on Twitter for ages bud!”, though it’s not nudged me for some time (perhaps it gave up on me) , worse I do have people who are fans, followers, tweetie birds, etc and follow my every move, I bet most of them believe I’m in traction!

I know Dave here at AMWSO (big Twitter Fan) did post some time back about the joys of communicating with affiliates via Twitter and the like, and I’m not one to bash any method of getting a message out, but heck, is anyone really sitting, watching and waiting for the next tweet message. Do they want business messages mixed in with “Woke up and have a headache after last nights pubcon!” Me no, I’m not a believer. Though perhaps if I was following the development of say, a piece of software, it would be useful to get updates via twitter. Or better yet if I can’t get to the football match, then someone can sms to their tweet account all the action for me to follow at home. Could always check the developer blog / web site, or watch the football on TV though, for far better results.

Anyway what brought me around to chatting about Twitter is some new tools around that make it easier to manage and track both your own and other people’s messages. As I’m a novice user and totally clueless as to which are any good I’ll not blather on any further, but suggest popping over to Sukosak’s blog and see what he has to say and recommend for those of you who are keen Twitter Users.

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Maybe I’m the odd one out?

Everything a person looks at, experiences or examines gets filtered through a specific world view. Seth Godin, in his book All Marketers are Liars emphasizes this issue (among other things) as a key point in crafting stories or messages that will appeal to potential customers. One of the key themes in the book, is that merchants should not try and appeal to a multitude of world views, or else they risk their message becoming too diluted, unfocused and generic.

Affiliate marketing can be a valuable tool in expanding a merchants reach to different types of customers with different world views. Just on the surface, consider that couponers know their visitors are hunting for discounts and deals, forums know their customers have in-depth interest in particular niches’, and content/blog sites will of course appeal to various niche interests.  Recruiting different types of quality affiliates to an affiliate program allows a merchant to touch these potential customers, through the affiliate partners that they might not never have been able to reach when focusing on their core customer’s world view.

For example, consider a trendy woman’s fashion merchant. Logic would dictate they this merchant would craft their message to their core customer segment, woman interested in trendy fashions. Now, suppose we have a webmaster who runs a blog with a community of married men who are computer enthusiasts (aka nerds) (note: I would definitely be a member of this community). Right before Christmas time, these men are desperate and searching for advice and tips on gifts to buy their wives/significant others. The blog owner signs up for the woman’s trendy fashion affiliate program, and offers this merchant up to his community. Just like that, the trendy woman’s fashion site gets exposed to a group of men who wouldn’t ordinarily be visiting this site, and who are looking for things to purchase.

Among the advantages of CPA marketing; measurable and clear ROI, it’s important not to neglect the huge advantage of expanding the merchant reach to customers not ordinarily exposed to a merchant. Good affiliate managers will be on the look out for these types of affiliates and will be actively recruiting them into a program.

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Affiliate Marketing and Appealing to Different World Views