While affiliates continue to look for ways to ad value to a merchants marketing campaign, they are often hampered by a networks limitations on what linking and tracking options are available. Most affiliates find they can only innovate as fast as their network partners allow. While video has been hot for a while and some […]

RSS for marketers Guru, Rok Hrastnik… please pick up a blue courtesy phone (or better yet, fair reader, check out Rok’s ‘Unleash the Power of RSS’ book and encourage him to finish up his new book). RSS is frighteningly open-ended and innovation intense. The challenge is how to make […]

This feels like it is the smallest eComXpo event I have attended so far , both in that there appear to be less exhibitors (thought I count about 120) and it is running for fewer days. That said the first day has been very good and I’ve picked up better contacts in the first […]

Rarely, a day goes by when I’m not creating a new page of content on one of my sites or blogs, and that’s usually swiftly followed by emails from the team correcting all my spelling and grammar errors. It’s become part of the culture “Chris Publishes content” followed by “Chris corrects content” and then “Chris […]

Twitter… I have to say, that I’m still in “what’s the fuss”, and “who cares if I woke up at 9:15 this morning and had 3 rashers of bacon, beans and two eggs (sunny side up) for breakfast”, then at 9:27 AM “had a shower a cup of coffee and cleaned my teeth”, though maybe […]

It’s nothing new and has been around since the dawn of the Internet but deep linking is ever more critical, and if you don’t let your marketing and affiliates partners deep link then you’ re likely missing the mark, and losing customers, according to a new Nielsen report.
In 2004, about 40 percent of people visited […]