Make no mistake — you’re in a rough spot. Exhibiting is a competitive environment. You’re vying for attendee’s attention, against companies that are larger, better-funded, with newer exhibits and cooler ideas than you’ve got. What this means is that anything you can do to differentiate yourself from the crowd is a “Very Good Thing.” Being […]

To ensure the maximum ROI possible, in order to justify the spiraling costs… here are the top five ways to get the most out of every tradeshow…
There is good news in the world of tradeshow research: according to a recent study by Exhibit Surveys, an industry research group, a considerable number of new attendees […]

Creating a trade show presence that is fun, enticing, and effective takes a great deal of work. Not only must you have a trade show display that creates an impact, you also need a staff that is friendly, knowledgeable, and efficient.
People skills are something not everyone has. The ability to quickly establish rapport, build confidence, […]