As gas prices increase, so does online discussion of driving. There has been an increase in discussions in various social media sites on the topics of driving, as well as rising food costs.Consumers are using social media to share gas-saving tips, and research alternative modes of transportation, as well as to discuss changes in […]

Google has updated service on Blackberry’s. Also, it proves that Google Universal Search (GUS) is becoming more relevant with search.

Improved Comprehensive Results: Incorporates results from Product Search, Blog Search, News archives search, and more.
Blended results: Web, image, local and news results are now combined. But, Google says they’ve made it easier for you […]

When blogging, a question many people may have is how long a blog post should be. Some people may not even consider the length of a post, but I believe it’s an important element in blogging success. There isn’t really one answer, but a few elements to consider.

Quality over quantity is always […]

During SMX Advanced, Microsoft announced they were launching an AdCenter Desktop, a software application allows advertisers to create, optimize and manage online campaigns with Microsoft. Before this announcement, adverstisers managed their campaigns through a web interface which was slow and not very user friendly. Microsoft sees a fully functioning application not […]

Leadership keynote speakers, Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder and Fredrick Marckini will be speaking at the 32nd Specialized Information Publishers Association Annual Marketing Conference on June 1, 2008 In Washington, DC.
Topics will include: * How to produce Websites that come up in Google searches […]

Bill Gates announced this week that Microsoft will underwrite rebates for consumers searching for E-commerce deals on the MSN engine, Live Search. The new model may be a future model for search, or more directly an attempt to gain market from Google.
The new program is called Live Search CashBack, uses the typical CPA pricing model […]

As a followup to the underground hit, the Internet Party, Cracked.com has posted a new video, this one entitled the Myspace Intervention. Just like the first video, different actors play the roles of websites and each have a joke about their site. The video is an intervention so that Myspace leaves the internet, […]

Real Life Example: I just saw a commercial on TV for a spy movie and someone threw a knife. I went to Google and entered “how to throw a knife” (without quotes.) The top three matches include a YouTube video and Wiki entry. Wow! Welcome to Web 2.0!

3.) SEO Using […]

Our very own President and CEO, Jay Berkowitz was featured on the “Money for Breakfast” show this morning on Fox TV.
Jay spoke during a segment titled “Tech Talk”. The topic was free or low cost ways to support your business with internet marketing in soft economic times.
Jay’s interview offers quick tips and tactics, as […]

We are producing a series of videos on how to recession proof your business. Here is tip #1 - how to generate free traffic to your website with search engine optimization
Excerpted from:New Video Ten Free Tools to Prepare Your Company for a Recession - Tip #1 Free Search Engine Optimization

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When everyone logs into their adwords account on May 20, 2008 they will see a new option, a new checkbox (prechecked and autoenabled) for a new feature ‘Automatic matching” Many of you may have heard about auto-matching and are already not looking forward to this new option. For those of you not familiar […]

Jay Berkowitz and Greta Schulz will be sharing the top ways to promote your business in tough economic times. Jay Berkowitz will start with with ideas for driving traffic to a website followed by a presentation from Proactive Training CEO Greta Schulz and Business Consultant Nicole Governile on converting your sales leads into […]

As online marketers continue to shift toward social media strategies and 2.0 tactics, it is imperative to have the type of success metrics expected in online marketing applied to social media. While lifetime value of the customer, and return on investment remain the bottom line metrics for overall online marketing success, the social media […]

On the Adwords Blog yesterday, Google reiterated that starting in June landing page load time would factor into your Quality Score. Landing page load time is simply how long it takes a user to see your landing page after an ad was clicked. The load time is relative to how fast your […]

The AAF-4th District selected Jay Berkowitz, as their keynote presenter for the regional conference on May 2-4th in St. Petersburg, Florida. His presentation “Ten Reasons Why Traditional Ad Agencies Suck At Interactive Marketing…And What They Can Do About It,” features internet marketing ideas for advertising agencies and professionals.
Jay will offer these Internet […]