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Just like Burger Kind had it’s subservient chicken, Tipp-Ex has developed an interactive YouTube video allowing the user to select the bears fate. This video asks you if you want to shoot to bear or not, and then using the Tipp-EX, erases the video headline allowing you to input your own text of what should happen. Go through and have some fun. See what the hunter will do for you!

Read more from the original source:
The Next Viral Video?

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As of a few weeks ago, there is added incentive to updating your code. You can now use the new asynchronous code to save time with other Google products, such as Google Webmaster Tools. In the past, you would have to generate code to track web analytics and insert it on your webpages. In order to verify site ownership in your Google Webmaster Tools account, you would have to add an additional line of code to your website. Seems like a wasted effort. Not anymore, though. You can now save yourself a step and use your Google Analytics tracking code to verify your Webmaster Tools account.

If you haven’t already updated to the new asynchronous tracking code, here’s how:

1. Remove all existing code from your website first. If any of the old code remains, it will likely skew your data.
2. Copy the new code from your Profile Settings screen in Google Analytics by clicking on the “Edit” button in the Analytics settings, then clicking the “Check Status” link.
3. Paste the new code in the section of each page of your website you want to track. Specifically, the code should be the last thing before the tag. Note that the old Analytics code resided in the section. Not anymore.

Excerpted from:
Update Your Google Analytics Code and Enjoy Some Added Benefits

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As a new player at Ten Golden Rules, part of my role will be to help our clients develop sound interactive marketing plans that will have a positive impact on their bottom line sales goals. This philosophy is ingrained into the very fiber of the Ten Golden Rules team. We strategize, test, execute and measure our programs every single day. But how does this methodology apply to our B2B clientele? Traditionally, you might think that B2B marketing innovation has always lagged behind its B2C counterparts. Not so anymore.

Beyond the catchy music and clever design, what I love about this video are the statistics.

81% of B2B companies maintain a company account or profile on social media vs. 67% of B2C companies

75% of B2B companies micro-blog vs. 49% of B2C companies

As the video suggests, no longer are the B2B marketers lagging behind their B2C cohorts. In some cases, they’re even leading the charge. We’ve seen the onset of the new digital C-Suite who not only enjoy using technology, they embrace it. And with 93% of B2B buyers starting the purchase cycle via search, doesn’t it make sense for your company to be searchable no matter what your business?

Read more:
Who Leads Marketing Innovation?

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This week I thought it would be helpful to go back to the basics of Twitter ReTweeting. Want to get your tweets retweeted more often? Below are ten tips for just that:

1. Interesting/Entertaining. Tweets with a bit of humor or color to them always have a higher probability of being retweeted. No one wants to spread boring tweets to their followers.
2. Educational. Provide timely and valuable content.
3. Engaging. Be authentic with your community and connect with them. Be social and show that you aren’t just a program with scheduled tweets.
4. Ask for the RT. Sometimes simply asking for the retweet, “Pls RT”, does the trick.
5. Short Tweets. Leave around 25 characters of space in your tweets. Tweets are more likely to be retweeted when it takes less editing to do so.
6. Thank you. Ensure you thank those who do RT your tweets. That sincere thank you might gain those additional retweets. However a note of caution, do not thank others for RTs just for the possibility of a future retweet, be genuine.
7. Useful. Provide information to others that is helpful such as “how tos”, “tips” and “lists”.
8. URL Shorteners. Using services such as bit.ly provides additional tweet real estate as opposed to including full URLs.
9. Social Plugins. Make it easy for others to retweet your content by conveniently placing “retweet” calls to action on your posts.
10. When you tweet. Social Media Scientist, Dan Zarrella, has conducted studies showing the days of the week/times with a higher probability of RT worthiness. Zarrella concluded Fridays yield the highest number of retweets between 3:00pm to midnight.

The above list is not advocating all tweets be designed for retweeting. But for the tweets that you do want to have a viral component to them, designing for the possibility of retweeting is important.

Do you have your own retweet tips to add to the list?

Image credit: Josef Dunne

Read the rest here:
Ten Tips to Be ReTweeted

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Ever wonder what’s the one common factor among entrepreneurs who create and grow successful online businesses today? Join Jim Kukral in, “Attention! This Book Will Make You Money,” as he answers this question and explains:

• How to create a Compelling Hook
• Best Practices for maintaining a healthy brand name online
• Going from Idea to Success in eight hours
• Making money from Online Videos and Social Media
• …and much more!

Jim Kukral is an accomplished business web coach and web marketer, speaker, customer evangelist, writer, long-time award-winning blogger, online monetization expert, and well, a bunch of other things. That’s why Jim Kukral has become one of the Industry’s most sought after consultants and public speakers.

This free webinar will take place Wednesday, September 1, 2010 12:30pmEST – 1:30pmEST. To register and for more information please visit: Attention! This Book Will Make You Money

Go here to see the original:
InternetMarketingClub.org Presents Attention! This Book Will Make You Money

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Use CPM (cost per impression) to test your Facebook ads instead of CPC (cost per click). When testing your ads using CPC it diverts the focus from testing the actual ads to testing the landing page or pages. There will be plenty of time to test landing pages but right now we want to test which ads produce the lowest CPC.

Pay Per Click equals 1.08 USD per click

Pay Per Impressions equals 0.38 USD per thousand

Remember, using CPM to first test the ads, you can determine what the true CPC rate is based on the actual performance of the ads. Testing your ads this way requires a tad bit more effort but will pay back big time when you save some of your budget testing the ads.

Original post:
Another Facebook Advertising Tip

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@pauljchambers – arrested after tweeting a “joke” airport bomb threat.

Elliot Madison – Arrested for using Twitter to let G20 protesters know where police where moving in Pittsburgh

Daniel Hadyn @CitizenQuasar for tweeting threats to commit mass murder during a tax day Tea Party protest

Nay Kuhn @nykwil used Twitter to call attention to a fellow subway passenger, Lawrence Maguire, 59, who was caught inappropriately touching himself on the public train.

This past July, two people were arrested in Venezuela for posting tweets criticizing their country’s banking system.

Jean Anleu Fernandez, @jeanfer, suggested in a tweet that people should withdraw their money from Guatemala’s Banrural bank. He was arrested for “inciting financial panic.”

25 year-old “Hacker Croll” (Francois Cousteix) was arrested for cracking the Twitter accounts of several high-profile Twitterers, including President Obama, Lily Allen, and Britney Spears.

I wonder why even some of these people even put out the information…what where they thinking?

More:
Top Tweets That People Have Been Arrested For

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Our sixth annual Google Summer of Code program has wrapped up and we want to highlight some of this year’s amazing participants and projects. Summer of Code offers students developers all over the world the chance to get paid to write code for open source projects as an alternative to a summer job.

Kicked off in 2005, the Summer of Code has brought together more than 3,400 students with more than 200 open source projects from all over the world to create millions of lines of code. We work with several open source, free software and technology-related groups to identify and fund projects through three months of coding.

There was some really awesome work done by more than 1,000 students from 69 countries in this year’s Summer of Code. Of those students, 6.5 percent were women representing 23 countries—six times higher than the estimated proportion of women in the open source community. Here are just a few of the women:

25 reference manuals in her purse
Ann Marie Horcher, an information systems security Ph.D. candidate at Nova Southeastern University was mentored by Docbook.org. Ann Marie worked over the summer to create an application that transformed a docbook file to epub format used in ebook readers such as the Amazon Kindle, the Barnes and Noble Nook and the iPad. As a result of Ann Marie’s project, it’s now easier to move technical documentation to a portable format so she “can carry my 25 reference manuals for my project with me in my purse.” And now, so can everyone else.

Check out Ann Marie’s YouTube video illustrating her work and its results here.

Geophylogenies now displayed on Google Earth
Kathryn Iverson, a University of Michigan bioinformatics graduate student was mentored by National Evolutionary Biology Synthesis Center and wrote a library implemented in Java with KML to build geophylogenies—geographical evolutionary histories of organisms. She told us: “Since I was starting from scratch it was up to me to decide in what direction I should move the project and make decisions about everything from what input filetypes to support to the color and size of the geophylogenies when they are displayed in Google Earth.”

When asked about her key takeaways, she said, “Working remotely required me to be clear and verbose about what I needed because with the time difference (my mentor was on the other side of the globe), I may not get a response until the next day, which can slow down work tremendously if you’re not clear in asking your questions.”

Bridesmaid brings word tag clouds to biological networks
Layla Oesper, a Brown University computer science Ph.D. candidate mentored by Cytoscape, was attracted to Summer of Code because she was looking for a summer job that would give her the flexibility to work and still participate in two weddings. Layla built a plugin for Cytoscape that would allow people to create word tag clouds from biological networks they’d already created in Cytoscape, giving users a visual semantic summary of a biological network. The final product has all sorts of configurable features, including the ability to cluster together words that appear near each other in the original network in the order in which the words appear.

Check out what Layla learned during her Summer of Code experience on YouTube.

Drupal gets more content management friendly
Emily Brand, a computer science graduate student from Loyola University Chicago, was mentored by Drupal.org, an open source content management platform. During her summer, she worked on QueryPath—an essential part of the Drupal and PHP communities. Her goal was to keep and increase Drupal’s popularity by making it a go-to content management system for websites focused on web services using PHP.

Emily says she learned “how to effectively work on an open source project while keeping and improving the users and developers requirements as well as how to effectively integrate web services in Drupal.”

You can find out more about this year’s program and projects on the Open Source Blog, and if you’re in college looking to write some open source code, we hope we’ll see you next summer.

Posted by Carol Smith, Open Source Programs Manager

Credit:
Sixth annual Summer of Code flexes some serious geek girl muscle

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Based in San Francisco, The Topsy Search Engine (Beta) is described to be “A Search Engine Powered by Tweets”. The Topsy team further explains Topsy as a new kind of search engine, with a new way of looking at the Internet. Yesterday, Topsy officially announced the search engine is now the largest searchable index of content posted on Twitter. This means with over 5 billion indexed tweets dating back to May 2008, the index is larger than Google’s Twitter Search and Twitter Search. Below Danny Sullivan of SearchEngineLand.com, provides a helpful chart comparing the three:

Topsy offers a comprehensive search engine which is ideal for monitoring your brand’s Twitter presence. Are you looking for more historical information about your brand for online reputation management? I haven’t been using the search engine for very long, but so far I am impressed with the results. Topsy also offers advanced search and search operators features which are really helpful to laser target the types of tweets you are looking for.

Have you used Topsy yet? What has been your experience with the search engine?

Original post:
Topsy: Powered by Tweets Dating Back to May 2008

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